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MIKHAIL KHOREV

SEO Expert and Digital Marketing Strategist

ABOUT ME

Mikhail Khorev - Creative Digital Marketing and SEO

With over 8 years of experience in web design, digital marketing and SEO for small and medium-sized businesses I have gained extensive, hands-on experience across organic SEO, SEM, PPC, social media, usability, branding, reputation management, conversion optimization and content marketing.

Having gained experience at one of the largest SEO agencies in the North America, I have started to offer my expertise as an independent SEO consultant for a select number of large and small businesses for whom I take a holistic approach, ensuring overall business goals and objectives are considered.

 

 

SKILLS

I AM GOOD AT ALL ASPECTS OF WEB DIGITAL MARKETING

SEO
100
Web Design
100
Paid search
100
eCommerce
100
Local SEO
100
Social Media
90

Search Engine Optimization is my specialty

Helping businesses and websites improving organic traffic and ranking on search engines through performance-oriented SEO consulting is my specialty! If you want to improve your conversion rate and get a better ROI you can hire an SEO Expert.

EXPERIENCE

PREVIOUS ASSOCIATIONS THAT HELPED TO GATHER EXPERIENCE

Adlib Software

Web Technical Specialist

  • Regular web updates that include creating new landing pages, events pages, video uploads, maintenance of our resource section, performing site audits, fixing broken links, and other site-related requirements
  • UTM code generation and utilization to enable campaign tracking for larger marketing team
  • Creating, tracking and tweaking all aspects of SEM and online advertising campaigns (including Google Adwords, remarketing ads and online programs with 3rd parties)
  • Social media distribution to internal and external groups via scheduling in HootSuite,
  • Updating and monitoring of Adlib pages on social media platforms that include Facebook, Twitter, Google+ and LinkedIn
  • Assisting with digital marketing plan execution by creating unique landing pages for each campaign, monitoring and course-correcting as appropriate
  • Determining how to elevate our SEO efforts to ensure Adlib will get SER #1 for our audience (rich snippets, other ideas to take SEO to next level)
  • PR distribution – if necessary, to support PR via our online distribution services
  • Working regularly with Web development, graphic design and copywriting as required
JAN 2015 - TILL TODAY
AUG 2013 - DEC 2014

Neueseo

Internet Marketing and SEO Specialist

  • Manage 30 SEO projects, help clients achieve greater ranking results in various search engines
  • Perform client's website analysis, keyword research, and create custom SEO strategy to improve traffic, leads and conversion
  • Conduct competitive market research for each client to identify opportunities for increasing their online visibility and ranking
  • Content creation (articles, press releases, blog posts, social bookmarks) and submission according to schedule to various relevant websites/catalogs
  • Creation and manage clients profiles on local directories (citations) for improving Local/Google Maps visibility
  • Conduct on-going on and off-site SEO activities, monitor ranking and adjust submissions to provide performance based services that comply with recent and future Google algorithm updates
  • Monitoring and tracking the performance of Google AdWords campaigns, including site traffic, banners performance
  • Suggest and implement additional content optimization strategies for clients in areas such as blogs, images, videos, social media and etc.
  • Development of short- and long-term PPC and SEM strategies and manage their execution
  • Setup and configuration of Google Webmaster Tools and Analytics, goals and funnels setup
  • Keep up-to-date with constantly changing technological and search engine trends, algorithms and ranking factors

Vuugo

Web Marketing, SEO and E-Commerce Specialist

  • Vuugo.com front and backend customization and developing (PHP, JS, CSS, HTML, MySQL)
  • Forum and blog setup and customization, analytics and optimization
  • Internet marketing: articles and videos distribution, social bookmarking, local online marketing
  • Social Media Marketing, Facebook, YouTube, Twitter setup, management and customization
  • Google AdWords setup and management, keyword research, landing pages optimization
  • On-site SEO, implementing strategies for store with more than 2000 products.
  • Sitemap, meta tags, content, website structure optimization, on-going on-site marketing activities
  • Off-site SEO, procure relevant backlinks from blogs, press releases, forums, industry specific sites
  • Perform competitor SEO research to explore new online resources for generation backlinks
  • Based on ranking results improve and adjust strategies to optimize effectiveness
  • Prepare analytics and ranking reports and present recommendation to management
  • Email Marketing, maintain a list of opt-in emails, monitoring CTR and conversion
  • Generating and submitting product feeds to various shopping engines and sites
Sept 2010 - Jul 2013

EDUCATION

PREVIOUS ASSOCIATIONS THAT HELPED TO GATHER EXPERIENCE

Google Analytics Certified

Google

2014

Google Analytics Individual Qualification (IQ) program

Advanced Google AdWords Training Course

Google

2014

The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords.

Wireless Networking Postgraduate Program

George Brown College

2010

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TESTIMONIALS

Some of my happy clients

BLOG

PREVIOUS ASSOCIATIONS THAT HELPED TO GATHER EXPERIENCE

What Does a Search Engine Optimization Consultant Do?

If you have been spending a little bit of time researching and learning more about marketing your website, you have probably heard about a search engine optimization consultant, and you may have even read quite a bit of advice advising you to hire one of these professionals. However, before you get ready to spend your […]

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Digital Marketing Strategies That Work Best

Internet marketing refers to the collective marketing and advertising efforts companies do online to increase direct sales. The key avenues are through web and email. These efforts draw similarity with traditional methods of marketing in that they too involve publishers and advertisers. The publisher provides the content into which advertisements are integrated before being presented […]

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How To Choose an SEO Company For Your Needs?

If you have decided to invest in SEO (search engine optimization) techniques to increase the ranking of your website, then you certainly want to get the best value for your money. However, given the variety of SEO experts and agencies that offer their optimization services, it is perfectly normal to ask yourself: how do I […]

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SEO For Beginners: Things You Can’t Afford To Not Know

SEO stands for search engine optimization and over the last couple of years, what earlier used to be just an online marketing technique, has evolved into a science that webmasters and business owners must be knowledgeable about to keep doing business (it’s important even if it’s an off-line business). So, let’s break down the different […]

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How to Identify and Fix a Google Penalty

If you’ve recently noticed a significant drop in your search engine rankings, you might be dealing with a lot of emotions. You’re probably confused and frustrated, and you could even be dealing with financial stress if you’re missing out on leads and profits from your website. It’s true that the future of your company — […]

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Why You Should Choose Professional SEO

As a website owner, you probably know how much you can benefit from a nice, steady flow of traffic. Whether you’re looking to sell things online, market your local business to people in your community or just share your blog with the world, SEO services can help. When many people find out how much they […]

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CONTACT

Mikhail Khorev - Digital Marketing and SEO Consulting