By Mikhail Khorev | November 20, 2015 | 0 Comment
If you have decided to invest in SEO (search engine optimization) techniques to increase the ranking of your website, then you certainly want to get the best value for your money. However, given the variety of SEO experts and agencies that offer their optimization services, it is perfectly normal to ask yourself: how do I choose the most suitable one for my website? Having said that, here you will find several aspects that you should take into account when making your choice:
First and foremost, it is important to understand that truly reputable SEO experts like Mikhail Khorev will always have a portfolio with some of their most notable optimization projects (and, preferably, some recommendations and/or testimonials from the previous customers). Secondly, it is important to pay attention to the quality of the projects, the number and their complexity as well as the final result. Were the customers satisfied? Would they come back to the SEO company in question, in the future? These are some of the aspects you need to consider before making your choice.
In spite of the fact that each SEO project typically includes the same tactics and strategies and follows the same steps, this may slightly vary from one SEO expert to another. Nonetheless, there are several aspects that must be approached during the optimization strategy: the company will have to evaluate the overall design of your website and see if it is Google-friendly, it will get a deeper insight into the coding and the programming structure of your structure to see if it is properly optimized for the search engine crawlers and it will also analyze the link building. In a nutshell, link building refers to the links to your website and from your website (incoming and outgoing). Every trustworthy SEO specialist knows that link building is a component of utmost importance for the success of an SEO strategy and that low-quality or spammy links can wreak havoc on your website ranking instead of increasing it.
Apart from the design of your website, the content is another essential aspect that should be thoroughly checked by the SEO company that works for you. Ideally, your website’s content should be easy to read, user-friendly, informative and keyword-optimized and it should be written for human readers, rather than for digital crawlers (as many writers tend to do nowadays). The company will then pinpoint all the aspects that need to be addressed and it will come up with a personalized action plan to solve all the issues and to increase your website ranking, so that it will not only be placed higher in the search engine results page, but it will also have significantly more visitors.
It often happens that SEO companies offer other services in addition to the optimization services: for instance, if your website lacks content, then the company may recommend you a freelance writer or another company that specializes in copywriting, and the benefit is that this usually comes with a massive discount, especially if the two companies are partners. The main advantage in this situation is that you can be sure to get high-quality, unique, well-written and search engine optimized content for your website.
On the other hand, many companies offer marketing or advertising services as well – every webmaster knows that SEO alone will not take their website very far, as it needs to be coupled with efficient marketing strategies for the best results. While it is true that a properly optimized website will surely rank higher in the SERP (the search engine results pages), a significant part of the monthly traffic comes from additional sources: social media, article directories, websites that publish press releases, authority websites that link to your website and so on. This is where the SEO company you have chosen should step in and help you take website promotion to the next level.
Last, but certainly not least, it is very important to make sure that the company you have chosen never relies on automatic submission or black hat techniques, as they will lower the ranking of your website rather than increasing it. Every reputable SEO company will use only legit, Google-approved, white hat techniques, and will only work with skilled and trained professionals who will manually optimize your website.
In conclusion, choosing one of the numerous SEO companies can be very challenging, given the wealth of options. However, if you keep in mind the aspects detailed above, you should have no problem finding a company that will truly offer you top-notch services.
With over 8 years of experience in web design, digital marketing and SEO for small and medium-sized businesses I have gained extensive, hands-on experience across organic SEO, SEM, PPC, social media, usability, branding, reputation management, conversion optimization and content marketing.