Mikhail Khorev

Digital Marketing and SEO Expert

What Does a Search Engine Optimization Consultant Do?

By Mikhail Khorev | February 8, 2016 | 0 Comment

If you have been spending a little bit of time researching and learning more about marketing your website, you have probably heard about a search engine optimization consultant, and you may have even read quite a bit of advice advising you to hire one of these professionals. However, before you get ready to spend your hard-earned money on hiring a search engine optimization consultant, you would probably like to know more about what one of these individuals does. Once you learn more about one of these individuals, however, you are sure to realize that hiring a search engine optimization consultant can be a wonderful way to bring your website to the very top.

Assesses Your Website

The first thing that any good SEO consultant will do is to assess your website to help determine what he or she will need to do to make your site succeed on the search engines. This will include both looking at what your company or website does, where you and your company are located and how your website is set up, optimized and marketed right now. For best results, look for an SEO consultant who will take his or her time during the assessment stage, because this stage is very important.

Looks for Keywords

The second step that many SEO consultants will take is to determine which keywords to use to promote your site on search engines and other websites all over the World Wide Web. These keywords will be related to your site, but they will also be chosen based on how popular they are and how difficult it will be to make them successful.

Uses Keyword-Rich Content

Once the search engine optimization consultant who you have hired has come up with the right keywords to use, he or she will either write or have someone else write content, such as articles and blog posts, that use these keywords. This content will be used all over the Web and even on your website.

Makes Changes to Your Website

Before your site can succeed on the search engines, your search engine optimization consultant is likely to determine if any changes need to be made to the HTML coding and more on your website.

Creates Backlinks

One important job that most search engine optimization consultants will do is to create backlinks. Backlinks can promote your site in a natural way, but the best use of them is to boost your search engine rankings. An SEO consultant who can build really good, really strong backlinks can help your site succeed on the search engines like you probably never imagined that it would, and these backlinks can also generate a lot of natural traffic that is well-targeted to your specific niche.
These are just a few of the things that experienced SEO consultant like Mikhail will do when working with your site initially. Then, he will more than likely keep up with any statistics possible to make your site even more successful in the future and to tweak your campaign as needed to keep it working as well as he or she can.

Mikhail Khorev

With over 8 years of experience in web design, digital marketing and SEO for small and medium-sized businesses I have gained extensive, hands-on experience across organic SEO, SEM, PPC, social media, usability, branding, reputation management, conversion optimization and content marketing.

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