By Mikhail Khorev | May 18, 2015 | 0 Comment
You might have resigned yourself to the fact that you will have to pay a professional to optimize your site for search engines, but you could still be wondering just what these companies do when providing SEO services. A lot of people think that search engine optimization is a lot simpler than it really is, and few individuals who have never ran one of these campaigns understand everything that is involved. In fact, this list highlights just a few of the main things that these companies do when offering professional SEO services to their clients.
Before starting a campaign, good SEO companies spend a bit of time conducting research. First of all, they might spend some time analyzing the market and determining things like how competitive it is and what the best methods for optimization will be. Secondly, they will need to use their various keyword research tools to figure out which keywords to optimize their clients’ websites for. This can take a bit of work but will provide them with the keywords and key phrases that they will sprinkle throughout their articles and blog posts.
Necessary Site Changes
Chances are good that your website isn’t fully optimized for search engine optimization, so your SEO professional will have to determine this and make necessary changes. For example, some minor changes might have to be made to your site’s HTML and other coding, or you might need a layout change. These changes are designed to make it easier for search engine spiders to crawl your site.
One essential part of all SEO services is content creation and curation. This involves your SEO professional coming up with great quality content that both your readers and search engines will love. This content will be used both on your website and on the sites on which backlinks will be created.
Along with posting the content that has been written, your SEO professional will have to do things like add meta tags to your pages and create links from one page on your site to another. These steps are designed with search engines in mind.
Creating a nice, strong backlink profile is a crucial part of your SEO campaign and should be an essential part of your SEO services. This means that your SEO professional will need to seek out directories and websites on which he can post links to your site. Then, he might post high-quality blog posts and articles or other types of content along with keywords and links to your site.
Checking Progress and Making Changes
At certain points throughout the process, your SEO professional will have to use various tools to check his progress and to determine any changes that might need to be made. These are some of the most important things that companies that offer SEO services do. As you can see, a lot of hard work and effort go into making sites appear on the search engine rankings, so consider contacting Mikhail for SEO services right away for help with all of these services and more.
With over 8 years of experience in web design, digital marketing and SEO for small and medium-sized businesses I have gained extensive, hands-on experience across organic SEO, SEM, PPC, social media, usability, branding, reputation management, conversion optimization and content marketing.